Beginning on March 1st, Kirkland Signature Gasoline, a Costco brand, debuted as the first Fuel Marketer to offer TOP TIER™ Approved Gasoline in Japan. Costco’s initial launch began with 32 stations, and they look forward to continuing to grow their footprint and providing driving customers with high quality TOP TIER™
The TOP TIER™ Program launched an extensive online advertising initiative across a variety of streaming services and social media platforms, with the aim of informing consumers about the benefits of choosing TOP TIER™ Approved Gasoline. The endeavor proved to be highly successful, resulting in a consumer base expansion that surpassed
The TOP TIER™ Program ran a national digital ad campaign over several streaming and social media channels this year to help educate consumers on the value of purchasing TOP TIER™ Approved Gasoline. The campaign was a big success and the Consumer community has grown beyond our expectations. The first of
Midland, Michigan. The Center for Quality Assurance (CQA) has recently announced the retirement of Program Manager Jo Lynne Parsons, who has been a cornerstone of the TOP TIER™ Fuel Licensing Program since 2015. “Jo Lynne’s tireless service has been an integral part of the program’s success, and we thank her
A series of emerging trends are transforming the global lubricants additives industry. Mike Kunselman, Business Development Manager, Center for Quality Assurance (CQA), Administrator for the IFC, participates in Kline Trendwatch Webinar: The Global Lubricant Additives Market.
IFC in the news! F&L Asia Ltd. publication highlights IFC’s approach to defining future global engine oil performance at F+L Week 2023 in Malaysia. Mike Kunselman, New Business Development Manager, Center for Quality Assurance (CQA), Administrator for IFC, presented on behalf of the IFC. Read More
Event: F+ L Week, Conference & Exhibition, Kuala Lumpur, Malaysia, Theme of this year’s conference is “Fuels and Lubricants: Navigating the Energy Transition.” Presentation Title: International Fluids Consortium: Creating Performance Standards for the Energy Transition Presenter: Michael Kunselman, Center for Quality Assurance (CQA), Business Development Manager Date: June 14th Event
Center for Quality Assurance’s advertising firm, AMPM, Inc., has been recognized for its outstanding work in the advertising industry and was awarded multiple 2023 ADDY Awards. They won a Silver for CQA’s new logo identity and a Silver for CQA’s website development. In addition, two programs administered by CQA also
Congratulations! Fuchs Lubricants Co. certified five NLGI HPM grease products, including three products with enhanced performance tags. RENOLIT CXS BGR is now approved against the NLGI HPM certification. In addition to the HPM core certification, RENOLIT CXS BGR also obtained the +HL tag for enhanced level of performance in the
The International Fluids Consortium (IFC) has added another key OEM to its collaborative effort. Aurobay (formerly Volvo Cars), Honda, Hyundai Kia, Jaguar Land Rover, Nissan, Mazda, Mitsubishi, Renault, Subaru, Suzuki, and Toyota are recently joined by General Motors in this not-for-profit membership organization, which is focused on developing global fluid